Inhalt
Master in Fashion Brand Management.
Language: English
Frequency: Full time
Fruition: On campus
Duration: 9 Months
Understand and manage the balance between the creative and economic demands that define the fashion business.
Blend your passion for fashion brands with a deep understanding of marketing processes and levers. Study the impact of visual culture and analyze the intricate relationship between the fashion industry and contemporary art.
Build methodological foundations that will allow you to develop and present effective brand strategies. The Master in Fashion Brand Management combines research and practice to simulate the realities of the fashion industry through a design-oriented approach.
Students will gain the fundamental skills and knowledge necessary to produce strategic communication and business plans through lectures, relevant case histories, and workshops. Students will also have the opportunity to immerse themselves in prestigious company visits, coming into direct contact with a variety of professional figures from the local fashion scene.
Information to decide.
Learn how to launch a new brand, restyle a current one, and reactivate a dormant one in a course that privileges learning by doing.
Methodology and structure.
The IED Master in Fashion Brand Management is founded on a design and project-oriented approach that balances theoretical study with practical applications, touching on a variety of aspects from the Sociology of Imaginary to Fashion Operations.
Students will undergo a marketing strategy simulation and learn how to devise and present an effective communication proposal. Teamwork will complete individual study as the master aims to prepare students for working in structured companies that operate in a global context.
The course’s final project will see students recreate the relationship between a client and a consulting firm, developing a professional brand strategy that will effectively maximize a brand’s current performance.
Who is it for?
Considering the wide range of cultural, managerial, and visual aspects of branding, this Master is open to all students interested in entering the world of fashion, with a passion for brands as a common denominator.
The course has been designed to prepare students for careers in Brand, Communication or Marketing Management roles. The skills and competencies acquired in this
program may also be fundamental if students wish to develop their career in the field of Brand Strategy and Consulting.
Why choose it.
The legacy and tradition of a city like Florence, and Italian culture as a whole, contribute to providing an ideal context where business and a new renaissance of the fashion system can flourish and thrive. The creativity of international students and faculty from around the world is unleased in this inspiring location.
Close partnerships with some of the most important and innovative fashion brands in Italy and from around the world will allow you to work on real-life projects and get in touch with many different companies and creative agencies.
IED Master courses are designed by considering both the market’s evolutions and the required skills in order to train professionals who are ready to undertake relevant career paths. 87% of IED Master students enter the job market one year after graduation, according to data collected in November 2021.
About IED:
IED forms a truly unique network of encounters, experiences, people and cultures. The students develop a deep sense of belonging and their drive to innovate and share resources, ideas and contacts forges a tight-knit community.
IED is also part of CUMULUS (International Association of Universities and Colleges of Art, Design and Media), ELIA (The European League of the Institute of Arts) as well as a member of ERASMUS+ (Erasmus Charter for Higher Education 2014-2020 award and Erasmus Policy Statement). It also maintains links with various international Universities and Academic Associations, including: ADI (Association for Industrial Design), NAFSA (Association of International Educators), and EAIE (European Association for International Education): a large group of institutions based in different parts of the world that completes and expands upon the possibility of academic exchange open to IED students.
This wide-ranging group of international organizations grants IED students even more extensive possibilities for academic exchange. Numerous bilateral agreements with prestigious foreign universities provide the chance for our students to take part in the Exchange Study Program and in the Erasmus + Program and spend a semester abroad at one of our partner universities or another IED location.
The enormous heritage of international creative ideas, words and deeds is a worldwide acknowledged IED value, demonstrating that respect for cultural diverity and multidisciplinarity and the resulting ‘culture of jointness’ approach to education are an unquestionable key to success.
